Airline

SWISS

SWISS Senses — a new First of private suites, a new Business of door suites — and one of the finest First ground experiences in Europe, at Zurich.

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from £X,XXX return · less than booking the airline direct

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Hub

Zurich (ZRH) · Geneva (GVA)

Alliance

Star Alliance

Fleet

≈ 95 aircraft

Founded

2002

Cabins held

SWISS First · Business (new with doors) · Premium Economy

About the carrier

SWISS flies from its Zurich hub, and is in the middle of its biggest-ever cabin upgrade: SWISS Senses — the same concept as Lufthansa's Allegris — a new First Class of private suites (including a double suite for two) and a new Business of sliding-door suites with a choice of seat types. It has just begun flying on the airline's new A350s, with more arriving through 2026, while the 777-300ER fleet carries SWISS's existing and highly regarded First Class. On the ground, Zurich's SWISS First experience is among the best in the world. The new cabins are still rare, so which aircraft you fly matters — and that is what we line up for you.

The Business product is in transition: the new SWISS Business (introduced 2024 on the A350-900) is the first SWISS Business with sliding privacy doors — 1-2-1, multiple seat configurations including 'Throne' single seats and 'Privacy Suite' centre pairs. The legacy 1-2-1 throne-style Business on the 777 is being progressively refit. Premium Economy was introduced in 2024 on the A350 fleet and is rolling out across selected 777s.

Signature services

What makes them different.

G-Wagon transfer

Mercedes G-Class ramp transfer at ZRH

SWISS First ZRH

À la carte dining, Davidoff cigar lounge

Throne seats

Single seat with two side tables in Business

New Business

Sliding-door variants on A350 (from 2024)

Where they shine

What we book them for.

SWISS First (777)

Eight seats only. Among the most consistent First products in Europe — the seat is wide, the crew is dedicated, the Davidoff cigar lounge at ZRH is the differentiator.

ZRH ground experience

Private check-in zone for First, dedicated lift to the First Lounge floor, à la carte dining, full bar, shower suites with day-beds, direct ramp transfer to the aircraft.

New Business with doors

The 2024 SWISS Business — sliding doors, multiple seat variants including singles ('Throne') and centre privacy pairs ('Privacy Suite'). Rolling A350 fleet first, then 777.

Lufthansa Group through-fares

Same Star Alliance/Senator privileges as LH, with the additional option of routing through ZRH (often better connection times and a much smaller airport than FRA/MUC).

SWISS pairs the new SWISS Senses suites — the same acclaimed concept as Lufthansa Allegris — with a First Class ground experience at Zurich that few airlines anywhere can match. Against Lufthansa the product is the same but the Zurich service is the differentiator; against British Airways, it is a more intimate, true First. The catch is that SWISS Senses is only just rolling out — a handful of A350s today — so the real value is in getting you onto one. Tell us your dates and we'll find it.

The take

Our honest read on SWISS

Where SWISS’s precision tells, and the details worth a call before you book.

Why we rate them

SWISS Senses is a top-tier new cabin A new First — including a double suite — and a Business “suite” with a door and a choice of seat modes. SWISS has built one of the most refined products in the sky.
The Zurich First experience is renowned SWISS’s ground service for First passengers is among the best in Europe — quietly excellent, in the Swiss way.
Existing First is already highly rated Even before Senses reaches the fleet, the 777-300ER First Class flying today is a genuinely strong product.
Eight seats become “five in one” in Business The Business Suite adapts — privacy mode, extra space, extra-long bed — to how you want to fly.

Good to know

Senses is very early It launched on a single A350 on Zurich–Boston in late 2025; more aircraft arrive through 2026, with the wider fleet retrofitted by around 2028. Which aircraft you get is the question — we confirm it.
Today’s First is on the 777-300ER If First is the brief, we route you onto the aircraft that carries it.
The new product reaches routes gradually A350, then A330 (from 2026), then 777 (from 2027) — we’ll tell you whether your dates catch SWISS Senses or the current cabin.
UK travel is via Zurich SWISS connects through its hub rather than flying nonstop long-haul from the UK — we’ll plan the routing around the cabin you want.

The network

Where they fly.

The UK services we book most, and the onward sectors that matter beyond Zurich.

From London

Heathrow · London CityTo Zurich, multiple daily
Manchester · BirminghamTo Zurich, daily
EdinburghTo Zurich
Connection at ZurichOne stop to the long-haul network

Strongest sectors

Zurich → BostonNew SWISS Senses A350 — new First + Business
Zurich → more A350 routes through 2026SWISS Senses rolling out
Zurich → long-haul on 777-300ERSWISS First + current Business
Onward across Star Alliancevia Zurich

SWISS connects the UK to Zurich and onward across Star Alliance — if SWISS flies it, we price it. From the UK you connect through Zurich; the new SWISS Senses cabins fly on the newest A350s, and we'll route you onto one. Fares quoted from the UK.

The seat products

The cabins, in detail.

Each cabin product SWISS flies, with the seat type, configuration, bed length and the aircraft you'll find it on.

First · cabin imagerySWISS First

First

SWISS First

1-1-1 configuration

1-1-1 · 8 seats · 777-300ER

Eight First Class seats per 777-300ER, configured 1-1-1 with full-height privacy partitions (no doors). The seat is very wide; the bed is made up after take-off as a separate sleeping surface. The First experience is anchored by ZRH ground — separate check-in, lounge floor, ramp transfer in a Mercedes G-Wagon.

SeatSWISS First, ergonomic — separate seat and bed footprint
Pitch / bed80" lie-flat
Configuration1-1-1
Aircraft777-300ER (entire 12-aircraft fleet)
NotableSWISS First Lounge ZRH · Mercedes G-Wagon ramp transfer · Davidoff cigar lounge

Business · cabin imageryBusiness (New, with doors)

Business

Business (New, with doors)

1-2-1 with doors configuration

1-2-1 with doors · A350 / refit 777

Introduced 2024 on the A350-900. Multiple seat variants in the same Business cabin: Standard, Throne (single seat with two side tables — very wide), Front Row (extra legroom), Privacy Suite (centre pairs with privacy partition). All with sliding doors. Rolling across the 777 fleet through 2026.

SeatNew SWISS Business — multiple variants in one cabin
Pitch / bed78" lie-flat
Configuration1-2-1 with doors
AircraftA350-900, 777-300ER (refit)
NotableSpecify Throne or Privacy Suite for best result

Business (legacy) · cabin imageryBusiness (Throne — Legacy)

Business (legacy)

Business (Throne — Legacy)

1-2-1 staggered, with single throne seats every other row configuration

1-2-1 throne · 777 (pre-refit)

The legacy SWISS Business — staggered 1-2-1 with the centre 'throne' configuration (every other row in the centre is a single seat with two side tables, which remains unusually generous). Lie-flat 80-inch bed. Operates on un-refit 777s. We specifically book the throne single seats when available.

SeatSWISS staggered Business (2018)
Pitch / bed80" lie-flat
Configuration1-2-1 staggered, with single throne seats every other row
Aircraft777-300ER (pre-refit)
NotableSpecify throne seats — single, very wide, with two side tables

Premium Economy · cabin imageryPremium Economy

Premium Economy

2-4-2 configuration

2-4-2 · A350 (new from 2024)

SWISS introduced Premium Economy in 2024 with the A350-900 delivery — leather Recaro PL3530, 38-inch pitch, 8-inch recline, calf-rest. Plated dining. The newest Premium Economy in the European fleet, with all the design refinements that come with that timing.

SeatRecaro PL3530, leather
Pitch / bed38" pitch · 8" recline
Configuration2-4-2
AircraftA350-900 (new fleet)
NotableRolling to 777 from 2026; specify aircraft when booking

A restaurant in the skySWISS Taste of Switzerland

On board · in flight

SWISS Taste of Switzerland

SWISS pairs every flight with a rotating chef partnership from one of Switzerland's cantons — "Taste of Switzerland" — so the in-flight menu changes every three months and reflects regional cuisine. A small thing, beautifully executed.

Taste of Switzerland
Rotating partnership with leading Swiss restaurants; menus change quarterly
SWISS First ZRH
À la carte Swiss dining, Davidoff cigar lounge, full bar with sommelier service
Champagne
Laurent-Perrier Grand Siècle in First; Champagne Laurent-Perrier in Business
Cheese & chocolate
Swiss cheese trolley and Sprüngli pralines in First — Swiss canon

The fleet

Aircraft & the premium seats on board.

What SWISS operates today, and which cabin you'll be seated in on each. Cabin counts are typical configuration — sub-fleets vary.

Aircraft	First	Business	Premium Economy	Notes
Boeing 777-300ER	8 SWISS First	62 (mix legacy + new)	—	Long-haul flagship. JFK, NRT, SIN, GRU. Refit ongoing
Airbus A350-900	—	45 new Business (with doors)	24 PE	New delivery from 2024; JNB, MIA, etc.
Airbus A330-300	—	45 Business (older)	—	Mid-range routes; Lagos, Cairo
Airbus A321neo	—	8 Recliner	—	Long-range narrowbody; Atlantic to BOS

From the UK

UK departures: what you'll actually fly.

SWISS Senses is brand new and on a handful of A350s today; the rest of the long-haul fleet flies the current cabins, with the 777-300ER carrying SWISS's existing First. This is the picture today, and we confirm your aircraft before you book.

Aircraft	Where you'll find it	Business	First
A350-900 (SWISS Senses)	Newest. Zurich long-haul: Boston, then more routes through 2026	New Business — door suites + several seat types	New SWISS Senses First — 3 suites incl. a double
777-300ER	Long-haul flagship today	Current Business (1-2-1, fully flat)	SWISS First — the existing, highly rated cabin
A330-300	Long-haul; retrofit to SWISS Senses from 2026	Current Business	No First

Verified against SWISS schedules · June 2026. Equipment changes — we re-check your exact flight at booking.

Not sure which aircraft is on your dates? That's exactly what we're for— tell us whether the seat, the timing or the fare matters most, and we'll match the flight to it.

Before the gate

The ground experience.

Lounges, transfers and small differences that make a long itinerary easier.

Zurich (ZRH)

SWISS First Lounge

Separate floor of the SWISS-only lounge facility. Private check-in, dedicated lift, à la carte dining, Davidoff cigar lounge, shower suites, day-beds, ramp transfer in a Mercedes G-Wagon to the aircraft door.

Zurich (ZRH)

Senator & Business Lounges

Two-floor Lufthansa-Group facility with Senator (Star Alliance Gold) and Business sections. Senator has à la carte dining, the Business buffet. Both have shower suites.

JFK Terminal 1

SWISS Senator / Lufthansa Group Lounge

Shared with Lufthansa Group carriers. Senator section is the upper tier; Business is the standard. Recently refurbished.

Before you ask

Questions we're asked about SWISS.

What is SWISS Senses?

SWISS Senses is the airline's new cabin concept — the same design as Lufthansa's Allegris — with a new First Class of enclosed suites — one of them a double for couples — and a new Business of sliding-door seats in several types, plus a signature scent and lighting. It has just begun flying.

Which SWISS flights have SWISS Senses and the new First?

Today it is on the airline's new A350s, which launched on Zurich-Boston, with more A350s and routes arriving through 2026. The 777-300ER fleet still flies SWISS's existing First Class. If you want the new suites, tell us your dates and we'll find an A350 that has them.

Is the new Business really several seats in one?

Yes — like Allegris, the SWISS Senses Business is one cabin with a range of seat types: door-equipped Business Suites, plus Privacy, Extra Space and Extra-Long-Bed seats. Tell us whether you want maximum privacy, a companion seat or the longest bed and we'll book the right one.

Can I fly SWISS Senses direct from the UK?

The new cabins fly on long-haul aircraft from Zurich, so from the UK you connect through Zurich. The short hop is in SWISS's short-haul Business; the new suites are the long-haul leg, which we route onto the right aircraft.

How much is SWISS First or Business from the UK?

Indicatively from £X,XXX return on the contracted trade fares we hold, including the connection from the UK. Tell us your dates and the exact figure follows the same hour.

What is the SWISS experience at Zurich?

Zurich is SWISS's home, with one of the world's best First Class ground experiences — dedicated First lounges and, for First passengers, private check-in and à la carte dining. We'll make sure your connection leaves time for it.

Book with us

Fly SWISS for less.

Share your route and dates — we'll come back within the hour with the fare we hold, secured below published.

The same seat the airline sells — for less than booking direct.

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